And we’re also working to bring betterland™ products into retail, restaurants, and hospitality. They are cow-free, protein-packed candy bars that are good for your health & the environment – which is a win-win in my book. Our woo™ chocolate candy bars are something I’m incredibly excited about. I see betterland™ expanding to even more sectors of the food industry, on small and large scales. Where do you see betterland in the future? Say in five years? That means every part of the production and distribution of our products are done in the most ethical and sustainable ways possible, from Fairtrade chocolate and humanely paid farmers. It’s vital that we collectively work together to create food industry practices, such as using technology to find new ways to create less waste, which will sustain us for a long time to come.Īdditionally, at betterland™, we pride ourselves on being cruelty-free.
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We’re looking to partner with and educate retailers like Sprouts and Whole Foods who are interested in sustainability, and show them how to be more energy efficient regarding storage. With Tetra Pak®’s earth-friendly packaging and a shelf-life that uses no refrigeration until opening, betterland™ is working to reduce our carbon footprint as much as possible.
How do you use your business to create a more equitable world? How do you give back?īetterland foods™ is dedicated to reinventing and elevating the food industry across all of the life stages of a product lifecycle: from intentional partnerships with a cow-free whey protein manufacturer and Fairtrade certified cocoa, to sustainable manufacturing choices, and packaging partners – like Tetra Pak® – who help reduce the footprint of storage and waste. So, I put together a world-class team of food scientists and innovators who could help me realize my vision – and thus betterland foods™ was born. I’m always reading & researching food trends and what is going on in the industry, and it became increasingly apparent that it was time for a brand to be able to deliver on the promise of not just better-for-you, but also better for the planet. How did betterland come to be?Īfter selling thinkThin® to Glanbia in late 2015, I took some time to reflect on my impact in the world, as well as what kind of legacy I wanted to leave. Ultimately, thinkThin® (now think!®) products became one of the most sought-after health foods on the market. I’m Lizanne Falsetto, Founder and CEO of betterland foods™, as well as the Founder and former CEO of thinkThin®, the first protein bars to be advertised as high protein, (20grams), sugar-free & gluten-free – and they created a whole new category: Nutrition Bar. Please introduce yourself – what is your role with betterland foods? Made with Fairtrade certified cocoa and plant-based whey protein, woo bars are a delicious treat that does good for the people producing and enjoying it. Founder of betterland foods™, Lizanne Falsetto, thinks you don’t need to sacrifice taste to make a sustainable and ethical choice, and her brand has its new woo™ chocolate candy bars to prove it.
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